Display or supporting stand



p 1931- M. M. EINSON 1,822,569

DISPLAY OR SUPPORTING STAND Filed June 16, 1950 an ante a yorr/aj/ 2710;?

l Patented Sept. 8,. 1931 NITED STATES PATENT OFFICE 7 MORRIS M. EINSON, OF YONKERS, NEW YORK .ASSIGNOR TO EINSON-FREEMAN 00., TNG, OF LONG ISLAND CITY, NEW YORK, A CORPORATION OF NEW YORK DISPLAY OR SUPPORTING STAND Application filed .Tune 16,

which may be economically manufactured gether.

and of such a simple construction that the dc vice may be readily set up in the operative position by an inexperienced person. A further object is to provide a stand which is so designed that it may be composed of paper board and even then, due to the construction of the device, merchandise of comparatively heavy weight may be firmly supported in a position wherein saidmerchandise, is eifectively displayed. Y

The improved device may be employed for displaying various kinds of merchandise but it is particularly useful for supporting an automobile tire in an upright position and which tire so displayed, in conjunction with advertising matter or the like provided on the exposed surface of the stand, will operate as an efiectual display for said merchandise.

In accordance with the present invention the improved device is composed of two identically similar parts or pieces which are arranged to be folded and united together by self-retentive detachable means in such a manner that the weight of the merchandise will tend to increase the retentive engagement of said means for holding the parts to- Furthermore the stress and strain of said merchandise is so taken up by the device that the same may be constructed of comparatively light weight paper board. Heretofore stands of a like kind have been proposed which are constructed of sheet metal parts permanently united together by rivets or the like and hinged'together or otherwise arranged so that the structure will close into a flat condition to facilitate packing and shipping. The present invention provides. a

structure in which-the two identical members referred to are produced by the same die and the blanks so formed may be packed and shipped in a flat condition. When it is required to assemble said parts, the same are united together by detachable means which permit of a hingin or relative pivotal movement between sai parts so that the device 1930. Serial No. 461,408.

can be opened to receive the merchandise and then due to the weight of said'merchandise the device will close on itself to retain the merchandise in the display position.

An embodiment of the invention will be' more fully described hereinafter with reference to the accompanying drawings, where- 1n Figure 1 is a perspective view showing the improved device in set set up or display posi" tion and in which position said device forms the entire support for an automobile tire, as shown in broken lines;

Figure 2 is an end view of the device in its set up position; and

Figure 3 illustrates a pair of blanks of which 'the improved device is composed.

Referring to said drawings particularly Figure 3 wherein the blanks are shown from which the improved device is constructed. This blank is divided into section 1 constituting the main or body section and extensions or end sections 2-3 are hingedly connected to said body section 1. Said end sections 23 fold on the crease lines 4-. which are preferably double when material of a comparative heavy weight is employed.

Both of said members 2-3 have identical hooks 5.6 at their ends and to meet the particular requirement when supporting an automobile tire, the portions 2-3 are 'cut out to provide an inwardly curved edge such as 7-8 which when brought together in the set up position form a recess or seat-for the tire. The opposite edges 9-10 of said members 2-3 are curved outwardly whereby a more attractive end is provided for the. device and furthermore with this design a firmer base is provided when the weight of the merchandise is brought to bear upon the supporting device.

In the setting up of the improved device the blanks are simply reversed relatively to each other so as to bring them in the posi-" tion shown in Figure 3. The two sections '23 are then bent inwardly and the hooked retentive means are interlocked, as shown clearly in Figures 1 and 2. In this set up position the merchandise, for example an automobile tire, is placed so as to rest in the seat provided by the edges 7-8 and in which position the lower part of the tire lies within the set up device. The weight of the tire will tend to spread the base of the device outwardly with the retentive or hook'interlocking device operating as pivots. In this i spreading movement the device will close at the top and in this manner the weight of the merchandise will tend to close the device to firmly hold the tire the weight of which, it will be understood. is entirely borne by-the supporting device.

The improved device above described has particular advantage when employed for supporting an automobile tire but it will be understood that the device may be employed for supporting other merchandise and it is intended that the appended claims shall cover any modified construction which will make the invention applicable for other applications provided that the modificationin the construction comes fairly within the terms of the appended claims.

I claim:

A supporting device of the class described composed of two sheet blanks identically alike. said blanks each having foldable ends, said ends terminating to form hooks, said hooks interlocking together when said device is setup for operation, and said engagement of hooks providing a detachable pivotal connection between said members.

Signed at Yonkers, County of West Chester, State of New York, this 9th day of June,

MORRIS M. EINSON. 

